But per usual, regardless of what this band attempts lately, it has resulted in an ample success.Īs it stood before the production phase of Evil Urges, My Morning Jacket had little reason to try anything new at all. But would I have expected Jim James, the bold and fearless frontman for the group, to be flaunting his falsetto for a handful of tracks? Hell no. With that in mind, I was not surprised at all when I heard Evil Urges, My Morning Jacket’s fifth studio album, and found it to be the group’s most diversifying effort yet. With the internet allowing fluid access to thousands of unqualified individuals who call themselves critics of art, we live in an age where most artists are too afraid to change or even toy with a new approach to their sound, as the fear of losing an entire fan base and witnessing a critical backlash is often too much to handle. The five-piece from Louisville has always been regarded as somewhat of a patriarchal figure within the genre, as it seems that My Morning Jacket expands their stylistic boundaries with each newly successive release.
As arguably the most consistent and influential rock band hailing from the south of the past decade, it would make sense for a band like My Morning Jacket to clear up such baseless beliefs.
And while southern rock music has certainly found a niche of resounding success in the independent music scene with acts like Band of Horses, Drive-By Truckers, and Kings of Leon, there has been prevalent criticism regarding the lack of eclecticism and unconventional techniques within the genre. Many people have generalized that a band from Kentucky would have little variation in their style, clinging onto the stereotypical blend of country-rock and folk that has plagued the most common description of the southern music scene in America for the past several decades.
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